Anti Wrinkle 55 Review
Anti Wrinkle 55 is the self proclaimed “best skin tightening breakthrough that restores the beauty of youth.”
They have apparently been featured in Allure and Vogue among other magazines, and it has been said to be an alternative to face lifts and others. Its main mechanism of action is to get rid of fine lines and wrinkles, apparently with 24k gold, a powerful antioxidant.
Ingredients and Mechanism of Action:
Ingredients in Anti Wrinkle 55 include hyaluronic acid, 24k gold, emu oil, allantoin, matrixyl, aloe butter, vitamin e, and squalene.
But there is no full ingredients list that would suggest possible concentrations, tell us how many of the ingredients are fillers, etc. Matrixyl is, interestingly enough, named twice in the ingredients list.
You could technically use an ingredient twice, but then you would combine the concentrations and only list its name once…. Either way, they rely on a lot of media and celebrity hype, and it is unlikely that this formula has any real potential, meaning their concentration of important ingredients like matrixyl is 0.0000000001% if that. You are paying mostly for the celebrity endorsements.
Overall Impression of Anti Wrinkle 55:
Anti Wrinkle 55 sells at retail prices, and they claim to use 24k gold along with other expensive ingredients such as matrixyl. So this begs the question, why are their retail prices only $49.95. Gold alone is extremely expensive, and to make any kind of standard market profit(generally a 1000% markup), they would have to charge at least $100 if not more. We know they don’t care that much about their customer base to give it to you at cost, or else you would hear about it. So the question still remains, what are you paying for.